Break It Down

Been doing some "basics" shopping for Freida lately. Since she was born so teeny-tiny, she seems to grow at a glacial pace... which means less shopping and buying. She outgrows jeans about once a year, and I only need to replace her pajamas and basics (leggings, tanks, sweatshirts) when they show signs of threadbare! So much for hand-me-downs. :) American Apparel has the most wonderful collection of basic clothing for kids, and I instantly fell for this ad campaign - "Break It Down" i.e. down to the wardrobe basics.

Plus, with all the breakdancing my Mr. does, it was no surprise that I was partial to viewing the signature moves in slow-mo. Enjoy the quirkiness! :)

[vimeo http://vimeo.com/24580218]