It seems Pampers has teamed up with Cynthia Rowley in a collaboration-concept that has never been seen before: designer does disposable. Pampers by Cynthia Rowley will be available in 11 colorful styles (for boys and girls) beginning mid July at Target stores and on Target.com. The diaper collection will be available in pastel designs including madras, stripes and printed ruffles. Rowley was quoted as having said "As a mom, I wanted other moms and dads to have more options in every part of their lives -- even diapers. It's the first piece of clothing your baby will ever wear, and it should be special."
Well, I'm down with that. Come to think of it - as much as I do love the furry little guy - it is high time that Elmo stops being the first thing to greet me in the morning - at the changing table... Diaper-duty just got a whole lot more fun.